Wear Japan. Not Just Fashion.
A project in Chiba, Japan by HIdetaka Ozawa013days
:
14hours
:
12minutes
Status: Active
cherry blossoms, Mount Fuji, and Kabuki — wearable art where Japanese culture meets skilled craftsmanship.
Backers: 0
Funding: ¥0 of ¥646,000
Dates: Jul 18th -> Aug 17th (30 days)
Project By: HIdetaka Ozawa
Backers: 0
Funding: ¥0 of ¥646,000
Dates: Jul 18th -> Aug 17th (30 days)
Project By: HIdetaka Ozawa
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Latest News
Why I Chose the Leather Jacket 
July 31st - via: kickstarter.com
Where It Started: ItalyI've been drawn to leather since high school — drawn enough that I eventually traveled to Italy because of it. I still remember exactly how that felt. The delicacy of Italian leather, tanned with a kind of refined,... (Read More)
Supporting Kumamoto After the Earthquake
July 29th - via: kickstarter.com
Our thoughts go out to everyone affected by the earthquake that struck Kumamoto on July 28, 2026. As a brand built around sharing Japanese culture, we wanted to do something, however small. For every jacket backed during this campaign, we will donate... (Read More)
Why WAYO Uses Cowhide
July 27th - via: kickstarter.com
The short answer: it came down to the embroidery. In the early concept stage, we were actually planning to use sheepskin — lightweight, smooth to the touch, and strong. But we found sheepskin couldn't deliver what we needed for the embroidery that... (Read More)
Why We Didn't Use Kimono Fabric for the Lining
July 26th - via: kickstarter.com
One idea we seriously considered was using kimono fabric for the jacket's lining, to bring even more of that Japanese feel into the design. In the end, we decided against it. Kimono fabric is designed to be worn as an outer layer, not a lining. When... (Read More)
Behind the Embroidery Design
July 24th - via: kickstarter.com
While developing the embroidery design for this jacket, there was a period where I genuinely went down the wrong path. In an earlier update, I talked about how ukiyo-e prints often use deliberate deformation. At the time, I mistakenly equated... (Read More)
To the two of you who have backed WAYO so far
July 22nd - via: kickstarter.com
Thank you to both of you for supporting this project. With every new backer, this feels less like a solo effort and more like something people actually connect with. This is still just the beginning — I'll keep sharing progress and... (Read More)
Got an interesting question recently
July 21st - via: kickstarter.com
Q: "Why does the Kabuki figure have fewer fingers?" A: It follows a ukiyo-e tradition. WAYO draws inspiration from Japanese ukiyo-e woodblock prints, where hands and fingers are often deliberately deformed rather than drawn anatomically. Deforming... (Read More)
Why Did You Choose the Cherry Blossom as a Motif?
July 20th - via: kickstarter.com
To the Japanese, the cherry blossom represents beauty in fleeting impermanence. It blooms for only about a month each year. In that brief bloom, the Japanese find wabi-sabi. A hundred years ago, samurai trained relentlessly — honing their skills... (Read More)
Thank you to our very first backer.
July 19th - via: kickstarter.com
We want to say a heartfelt thank you to the very first person who backed WAYO. What started as a small journey from shoe-shining has now taken its first real step forward — because of you. Being the first to say "I believe in this" means more than... (Read More)
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