World's Softest Sustainable Underwear & Loungewear

A project in Washington, DC by Element Pure

Funding Successful

The ultimate comfortable, breathable, high performance underwear and loungewear made with our natural eucalyptus nanotech fabric.
Backers: 1069
Average Pledge Per Backer: $96

Funded: $102,843 of $15,000
Dates: Mar 18th -> May 2nd (45 days)
Project By: Element Pure
Aw shucks, no tags yet. +Suggest

Suggest Tags

Begin typing to search or pick from a list. You can add multiple tags at the same time!
Saving your suggestions...
Suggestion Saved Successfully
Thank you for your help! The Kicktraq gnomes will get to work on your suggestions very soon.

Please keep in mind not all suggestions may be used, and repeated re-submissions may result in being rejected automatically (and we don't want that to happen).

If you have any questions, have a good idea for a tag, or a more in-depth suggestion - please feel free to let us know!

Hrm... something went wrong.
Hey, bad things happen to the best of us. Don't worry, the gnomes have been dispatched. Maybe try again in a little while.



current pledge level
Last Updated: May 2 @ 13:30 -0400 GMT


of goal
funding period ended


trending toward
Trends are not projections.


of goal

(loading your very own snazzy kicktraq chart)

(loading your very own snazzy kicktraq chart)

(loading your very own snazzy kicktraq chart)

(loading your very own snazzy kicktraq chart)

(loading your very own snazzy kicktraq chart)

Now you can share!

Help your backers reach your daily goals and help others see how you're doing. It's easy, with Kicktraq Mini.

Here are a few quick snippits of code you can use to embed your personalized widget on your website, in your blog, and even on your favorite forum.

HTML for websites & blogs

BBCode for forums
Copy BBCode

Reddit code for... well, Reddit
Copy Reddit Code

Special Note: Kickstarter recently disabled remote embedding for images on project pages, so embedding code doesn't work on project pages (yet) - just everywhere else.

You can read more about it here.
Latest News

Quality Assurance Firm Confirmed & Lounge Pants Survey Results

April 27th - via:
Hi Backers!We are so close to the finish line! Things are progressing phenomenally. We have chosen our desired QC firm out of the 6 that we were looking at. Our next steps is to equip them with a quality control check list so they can do intermittent... (Read More)

We're On Site with Manufacturers & Women's Lounge Pants Survey

April 24th - via:
Hey Backers, Want to let you all know that things are progressing great here! We are in China with our manufacturers to receive and personally inspect the production of the final prototypes. We're also visiting QC (quality control) companies in the... (Read More)

Final Prototype Schematics Sent Out for Production

April 18th - via:
Hi Backers! Just letting you guys know that we have finished making final tweaks to our designs and have sent our files to our lovely production crew.  Some of the tweaks include: The string length of the lounge clothes The front rise of the lounge... (Read More)

65K Stretch Goal Reached! Graphite Grey & Carmine Red Unlocked

April 12th - via:
Wow! Backers, you guys are the best! We reached another stretch goal. This time, Graphite Grey has been unlocked for all underwear and loungewear. Also, Carmine Red has been unlocked for our tees. Our Tencel clothing does color better than anyone.... (Read More)

Carmine Red Shirts Added to Next Stretch Goal! 10K To Go!

April 5th - via:
Hi Backers, We are excited to announce that we'll be adding dark red shirts to the next stretch goal along with the new graphite grey color. There's just 8K to go to reach this stretch goal! Due to the high efficiency at which we've planned out... (Read More)

New Packaging Finalized

March 30th - via:
Hey Backers, We wanted to give you all an update on our progress for packaging. Those of you who have gotten our Element Pure baselayers before will know our previous plastic-free packaging using 100% recycled cardboard and paper. With our new... (Read More)

First 2 Stretch Goals Reached. New Stretch Goal Revealed!

March 25th - via:
Thank you all so much for your incredible support! In less than a 5 days we have hit not one but TWO stretch goals. That means that Colbalt Blue has become available for both the underwear and loungewear as well :D   New Stretch Goal Revealed! The... (Read More)

100% Funded in 8 Hours! Thank you!

March 19th - via:
Hi Backers, Thank you so much for a beyond amazing first 24 hours! Not only did we get fully funded in under 8 hours, we’re also fast approaching the 1st stretch goal with new colours. Thanks for sharing our vision for a future of incredibly... (Read More)

If you have additional news that doesn't appear here, shoot us a link!