Go Faster aims to bring levelling-up to the real world with jerseys unlocked by going faster

Approach aims to tackle sustainability issues in the apparel industry by introducing a new way to buy cycling kit that focuses on cyclists' desire to improve

Go Faster
(Image credit: Go Faster)

British start-up Go Faster aims to bring Zwift-style levelling-up to the real world with jerseys made from recycled fabrics that can only be unlocked and purchased once riders have reached a target average speed, evidenced by Strava data. 

The idea is that if you have earned your jersey, you will be proud to wear it for more than one season, reducing the amount of cycling kit that ends up in landfill prematurely.

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Simon Smythe

Simon Smythe is a hugely experienced cycling tech writer, who has been writing for Cycling Weekly since 2003. Until recently he was our senior tech writer. In his cycling career Simon has mostly focused on time trialling with a national medal, a few open wins and his club's 30-mile record in his palmares. These days he spends most of his time testing road bikes, or on a tandem doing the school run with his younger son.