It was barely 6 a.m. in California when LeVar Burton clicked "submit" on the Kickstarter campaign that, in just over a month, would go on to become the fifth-most successful in the crowdfunding site's history.
More than 105,000 backers pledged a total of $5,408,815 to bring Reading Rainbow, Burton's educational TV classic which ran from 1983 to 2006, back to life -- this time, in a web version.
The campaign broke the record for most donors for a single project, beating out the similar pushes for the Veronica Mars movie (91,585), Double Fine game (87,142), Torment game (74,405) and Project Eternity game (73,986).
In the video above, shared exclusively with Mashable from upcoming documentary group Kickstarted, Burton reflects on the campaign and the future of Reading Rainbow.
"The biggest lesson here has been if you believe in anything ... and you're not achieving the kind of traction you're going for," he says in the video. "Just keep going."
