Joyst hits right notes as gamer joysticks create new music

With the JV-1 MIDI controller, Philip Snell, CEO and co-founder of Joyst (Joyst Instruments Ltd), has come up with a bit of tech wizardry which literally seems to have struck a very deep chord with his fellow musicians.

The excitement with this fundraising drive is not so much about the money, which is quite small; it's more about musical innovation.

For what it's worth, Joyst has very quickly raised most of the €12,500 it has sought on Kickstarter with a campaign that runs until November 5.

Backers will be rewarded with various reward tiers if the project is funded. Discounts are on offer for the earliest backers, who can secure a JV-1 for €199, a discount on its RRP of €349.

The biggest buzz, however, is about the musical innovation. The Joyst JV-1 MIDI controller allows the musician to play notes by striking the joysticks; if one is then rotated, this pitchbends that note up or down.

Using joysticks in this role is a very new approach for a MIDI controller, which significantly increases a musician’s ability to play with subtle intonation and expressive flourishes.

Philip Snell said: “From day one, the vision for the JV-1 has been simple, electronic music with no creative compromises. Why can’t a MIDI controller let you bend notes like an electric guitar?

“Even on the earliest prototype, we could see the power of joysticks in this role. They allow the player to inject subtlety and fine intonation into their playing, with a tactile and responsive feel.

“The buttons and pads you find on traditional MIDI controllers are just too one-dimensional, sterile and overly digital. Joysticks restores what was lost, a full range of motion, a responsive springiness, organic bends, fresh sounds. Electronic music in full colour.” 

 The JV-1 has emerged from a Master of Engineering thesis project which Philip Snell carried out under the supervision of Dr Paul Cuffe at the UCD School of Electrical and Electronic Engineering.

The goal of the project was to create a new MIDI controller that would allow a musician to bend each note, finely control velocity, inject vibrato, and articulate precise aftertouch effects.

Maximising ease of playability was also a key project goal, which led to the JV-1 adopting the note layout of a chromatic accordion. In this handy arrangement, every type of chord has a consistent fingering shape, regardless of its root note. Scales are always the same pattern wherever you start. This minimises the need for rote memorisation.

was co-founded by Philip and fellow UCD Master of Engineering graduates, William Langrell and Edward Byrne, along with Dr Cuffe, to commercialise the JV-1 MIDI controller.

William Langrell, COO and co-founder of Joyst, said: “We’ve been through several good rounds of prototyping now so we are now ready to present JV-1 to the world through our Kickstarter campaign.

“We are super excited about the JV-1 so we are asking people to back this project today to help us meet, and hopefully even exceed, our Kickstarter target and get the JV-1 into the hands of talented musicians around the world.” 

Joyst has been established with the support of NovaUCD, the Centre for New Ventures and Entrepreneurs at UCD and earlier this year Joyst completed the NovaUCD Student Enterprise Competition.

This intensive four-week mentoring programme is run by NovaUCD as a framework to support undergraduate and postgraduate students who want to work together to develop and grow start-up companies.

Its aim is to assist the participating students in refining their start-up ideas through a series of structured workshops, including taught content from industry experts, interactive workshops, regular pitching sessions and mentoring.

Joyst will also be taking part in this year’s UCD VentureLaunch Accelerator Programme, run by NovaUCD, which commences in late October.