Get your big spoons out, Ohio.
The fully-funded potato salad Kickstarter campaign will host a benefit concert to help relieve hunger and homelessness in central Ohio. And yes, there will be potato salad.
The campaign made delicious, mayonnaise-y waves in July when it drew 6,911 backers who raised $55,492-- a sum that far surpassed its $10 goal. Now its organizer, Zack "Danger" Brown, is planning to use the money to benefit others.
@jenny8lee @IdahoPotato @Hellmanns. @WhenceCo and @hamptoncreek are also on the potato salad train! #TeamPotatoSalad— Zack Danger Brown (@ztbrown) August 13, 2014
Dubbed PotatoStock 2014, the free concert will take place on September 27 in Columbus Ohio and will feature a lineup of local artists and an a yet-to-be-determined national touring act. Brown told Mashable that all concession proceeds will go to a permanent, donor-advised fund at the Columbus Foundation.
"That fund will make annual grants to existing nonprofits working to address hunger and homelessness in central Ohio," he added via email.
According to Brown, PotatoStock has a host of committed sponsors including Hellmann's, Hampton Creek, Whence and the Idaho Potato Commission, as well as a few others the organizers are still working to to sign on.
While he said that attendance will depend on whether or not the concert gets a headlining act, he expects the event will make money for its fund at the Columbus Foundation. One group he expects to turn up, however, is the Kickstarter's original backing donors, who'll no doubt expect to try a bit of Brown's estimated 200 to 300 pounds of potato salad.
"I keep hearing people saying that they plan to road trip to PotatoStock from [out] of town," he said. "I'd love to see a huge pilgrimage to Columbus."
According to an update on the campaign's Kickstarter page, money left over after the concert will benefit the Columbus Foundation fund.
"These types of funds gain interest every year and grow over time, so, while our little internet joke will one day be forgotten, the impact will be felt forever," Brown writes.
The rest of the profits will go toward launching a website where the organizers will post Potato Salad updates and videos. After Sept. 27, the website will continue on as a humor website where the organizers will post original content. Money will go toward purchasing a for-profit LLC, funding web hosting and renting equipment to make new video content.
More updates on how Brown will fulfill his Kickstarter promises can be found on the campaign's page.